With this new launch, Titan is taking dual aim. On the one hand, it is looking specifically to target mass-market consumers in the 16 to 25 age group.
IMBPDF-ENG The liberalization of the exposure to western lifestyles markets, the growing disposable income, as well as the requirement for the brand new generation to set up an identity for itself are a number of the reasons for the development of the high-end watch group in India.
Glamor Tradition and technology were a mix of elements which were correlated with high-end watch brands. He had invented several facets of marketing mix strategies before to confront varied forms of challenges.
Xylys was a premium watch brand established by Titan several years past; the brand was aimed at developing an understanding that is distinctive among consumers.
There were several intriguing chances for Chakravarti to contemplate. Would a standard placement strategy be adequate? Was it essential to get some insights about the use of the singularity feature to the self-understanding of consumers? Were such facets of singularity associated with other brands that were established?
Did the buyers and would-be buyers of premium watches hold any particular stereotypical pictures of such watches?
How does the self concept of consumers matter to high-end watch brands?
The case delves into behavioral theories which are significant from the perspective of brand perception of high-end brands.Documents Similar To Xylys-CB.
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Category: Documents. 7 download. Report. Harvard Xylys Case Study - Exploring consumer perception about premium watches in Indian context. Apple Case Study Matrix Analysis PDF apple strategic management case analysis analysis porter 41 tows matrix.
Apple case. Titan Company History - Read about Titan Company, History of Titan Company on The Economic Times - The case plant at Hosur was commissioned. The plant was to produce million watch cases. -Titan to set up Tanishq exclusive stores in US-Titan Industries unveils Xylys watche-Titan Ind sets up boutique in Banjara Hills-Titan Industries.
IMT MARKETING MANAGEMENT- I Notes: a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts. b. Answers of Ist Set (Part-A), IInd B), IIIrd Set (Part –C) and Set-IVth (Case Study) must be sent together.
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