Rhetorical analysis on a magazine cover

This is a phrase that most women across the globe seek to fulfill everyday of their lives. They exercise, put on their jewelry, pick out their outfit for the day and, most importantly, apply their makeup. However, there is something to be said about natural beauty. Putting on makeup does not mean that a woman necessarily has to give up her natural appearance and transform into a different person.

Rhetorical analysis on a magazine cover

Within that same magazine was an advertisement by WaterFurnace International, Inc. This ad does a good job displaying its purpose through the use of image and text.

Rhetorical analysis on a magazine cover

This ad appeals to its audience first through the format that it is set up in. When you first view the ad your focus begins at the top of the page and follows downward row by row. Besides reading left to right, this is how many people follow a page by reading top to bottom. Just below that is a picture of an old and rustic propane tank with a for sale sign on it.

This phrase conveys the idea that switching to geothermal is not an uncommon thing, that maybe many people have already gotten rid of their propane tanks. The next couple of rows are simply information about the water furnace advertised and also where one can buy the product.

Formatting the ad in this simple and well organized manner allows for the audience to grasp the purpose and the product being advertised quickly. It communicates to the audience that this company is well-known, well-organized and trustworthy. At the center of the ad there is a blue watermark displaying the icon for the company.

This encompasses the image of the propane tank for sale and the phrase referring to switching to geothermal. The background of the ad is light blue strengthening the idea of water and renewable resources present with the product.

The unwanted propane tank is resting on a large open lot lush with green grass and a forest of pine trees. The idea of switching from propane gas to geothermal is both cost efficient and environmental friendly. The images displayed in this ad effectively bring this main benefit of water furnaces to view.

Rhetorical analysis on a magazine cover

The ad also states that a WaterFurnace geothermal comfort system provides full heating and cooling comfort for a home with just a single unit.

At this point the audience may or may not fully agree with the benefits the ad argues. At the bottom of the ad is a table of contacts that allows for easy access to the nearest WaterFurnace dealer in Kentucky. At this point of looking at the ad, the audience has made up their mind and is now ready to act on it.

This allows for the audience to make a quick decision and motion on buying a WaterFurnace unit. The marketing that was well thought out and placed into this ad greatly effects how the audience will view this advertisement.

The genre that this ad is placed in communicates to a specific audience that may have appealed differently if communicating in another form. The audience of this particular magazine, Kentucky Living, is mostly set in the state of Kentucky.

Other readers can subscribe to the magazine in order to receive it outside of Kentucky. My own family subscribes to the magazine simply because we travel to Kentucky a lot even though we live in Ohio we still want to know what is going on there. This audience is composed of mostly homeowners who may also own a lot of land.

They are concerned with what they are spending on their heating and cooling bill. Propane gas is expensive these days and does not provide a clean and efficient form of energy. A propane tank must also be continuously refilled costing additional headache.

Kentucky is a more conservative state therefore the audience will most definitely go for the federal tax credit incentive for owning a water furnace. This advertisement also appeals to those interested in the conservation and the preservation of the land on which they live.Rhetorical Analysis of magazine cover I need the approx 1 page to include the following: Your first job is to break your object of study into parts.

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The rhetorical strategy of ethos is used on the cover of More magazine because it uses language that is appropriate for the audience of older women.

The overall design and content of the cover respects older women¶s values and relates to subjects they are interested in.

Rhetorical Analysis of Time Magazine Cover by Chris Napolitano on Prezi