A World Report confirmed a hypothesis that the definition for beauty had narrowed and impossible to attain. Marketing in the beauty industry is mainly geared toward women for good reason. Women compose over 50 percent of the United States population and they influence or buy 80 percent of products sold. These are influential numbers for any company.
We combined rich influencer content with an interactive digital platform to create a fully integrated experience for consumers to discover the Tommy Hilfiger SS16 eyewear collection.
Solution Our solution was to build an online community with a selection of leading influencers at its roots. Their authority, reach and brand affinity would enable them to build hype and attract the target audience.
A multimedia initiative centred around inspiring content creation under WishYouWereHere would initiate a trickle-down effect from these influencers to a wider audience.
Generating earned media and ultimately developing an online community. Execution Influencers who were the perfect match for the brand replaced more traditional fashion models to share the Hilfiger Island story and engage the right audience.
This was shared across their blogs and social channels with WishYouWereHere. Results The high engagement rate and number of impressions are a clear indicator that this approach to influencer marketing maximises the potential for engagement with content.
The final ROI also illustrates the effect of the extra earned media generated and how valuable this can be to an influencer marketing strategy.All the information about the Real Madrid Foundation including its objectives, projects, facilities, and social values on the Official Real Madrid Website.
Real Madrid Club de Futbol in Beyond the Galacticos, Chinese Version is a Harvard Business Review case study written by Anita Elberse, John A. Quelchfor the students of Sales & Marketing.
The case study also include other relevant topics and learning material on – Globalization. To download Real Madrid - The Galacticos Era case study (Case Code: MKTG) click on the button below, and select the case from the list of available cases:» Marketing Case Studies» Marketing Management Short Case Studies» View Detailed Pricing Info» .
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See how Microsoft tools help companies run their business. Sep 25, · Real Madrid Marketing Case Study Essay In Europe, soccer clubs organized into leagues that often negotiated on behalf of their member clubs for marketing rights.
The UEFA negotiated such rights for the European Champions League Most clubs were free to independently establish prices, market games, and .