The moves evolve Nike from a product-driven business model supported by brand initiatives, to a consumer-focused organization driving profitable growth through global category management of core business segments. Both will continue to report to Denson. In addition, Denson announced the creation of senior leadership positions for five core product category segments—running, football soccerbasketball, men's training and women's fitness—each of which will be headed by a Vice President reporting to Edwards.
For them designing sportswear for people it does not matter if they are form the United States, France, or Spain.
NIKE markets to many other countries and needs to in order to sustain a good income. A little over half of the income they receive is from the domestic market, the other part is all from International trade and exports.
This is great for large companies like NIKE because it allows the company to expand, but be able to keep control of the company and where it invests and who invests in it. There are many geographical areas that NIKE focuses on to improve their company.
In an article on nikebiz. These are all key places for certain sports areas. So having these regional operating regions allows for and effective way to stay involved in the market they are trying to be in touch with. NIKE does have competitors that have many competitions with over the foreign market.
Some of these competitors include Adidas and Under Armor. But NIKE has tried to make great strides in what they do to beat out the foreign market competition. Recently a big issue with the foreign markets and competition among sporting goods is trying to lessen the cost of making a product and to lessen the resources used.
This includes natural resources such as oil and gas. Nike has recently tried to make environmental apparel. This decreases the environmental impacts of their works. This is a key factor into trying to beat out the other competitions that are creating similar products.
There are barriers that industries have to face if a majority of their companies sales come from overseas. Some of these include socio-cultural differences, economic differences, and political and legal differences.
This falls under the economic differences. Some cultures are draining in natural resources while others have a huge surplus. So providing a wide range of possibilities will allow for NIKE brand to succeed in many regions.
The other factors like socio-cultural differences can arise as well. Sometimes these are the ones that are looked over. These include formalities of speaking with other regions, addresses, values, etc. NIKE has many four main region operation sites which allows them for less of these issues because its not just one division focusing on the whole world, they have split the company up into regions so there will be less conflict and a more personal feel.
|Strategies for Reaching Global Markets - BUSjwisniewski||The function of the Committee is oversight. Management and the internal auditing department are responsible for maintaining appropriate accounting and financial reporting principles and policies and internal controls and procedures that provide for compliance with accounting standards and applicable laws and regulations.|
|Board of Directors||It is a place to explore potential, obliterate boundaries and push out the edges of what can be.|
|PRODUCT DEVELOPMENT||The moves evolve Nike from a product-driven business model supported by brand initiatives, to a consumer-focused organization driving profitable growth through global category management of core business segments. Both will continue to report to Denson.|
Finally, the political and legal differences do affect NIKE. NIKE does have to focus on the International Trade Restrictions in what can be shipped to where and how much and all the taxes and quotas.
But like stated before there are the region operation stations that help in the exporting of goods and the regulations that they must go through. Overall, NIKE brand has found ways to be able to overcome these barriers along with overcoming competition.
NIKE is a global brand who has succeeded in becoming one of the Fortune companies.The Compensation Committee considers (1) achievement against approved financial performance measures and targets (such as revenue, net income, and earnings per share), and (2) other factors such as leadership, achievement of strategic goals, market position, and brand strength, which are signals of Company success.
Nike just did it.
Other brands are doing it. And overall, social media just got a bit more political, as brands take stands. The " Edelman Earned Brand" study (opens as a PDF) was just released that shows nearly 65% of consumers around the world now buy on belief, or buy from brands that have similar beliefs as they do, about morals, values, social issues and politics.
BUSjwisniewski. Search this site. NIKE Inc. Portfolio by Jennifer Wisniewski. About NIKE Inc.
Employment Laws. In August NIKE released statements about the changes in the design to strengthen NIKE brand with geographic growth.
NIKE Brand Aligns Leadership to Drive Geographic And Consumer Segmentation Growth. August . Leadership Aligned To Drive Geographic And Consumer Segmentation Growth ) – Nike Brand President Charlie Denson today announced management and organizational changes designed to.
The company also has used this consumer-focused structure to successfully grow its Nike Golf, Brand Jordan, and Nike Skate businesses. Succeeding DeStefano as head of Nike USA will be Craig Cheek.4/5(1). Nike Brand Aligns Leadership To Drive Geographic And Consumer Segmentation Growth.
08/07/ Download this Press Release Changes include promotions of Gary DeStefano to President, Global Operations, and Trevor Edwards to VP, Global Brand and Category Management.