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The ageing population supports eyewear amid economic slowdown The economic slowdown that started at the end of the and continued in influenced the development of eyewear. Russians remained price sensitive at the end of the review period and sought bargains. Foreign companies dominate fragmented category The combined value share of the top 10 players in eyewear accounted for less than one third of total retail value sales ina reflection of the high level of fragmentation in the category, largely due to the great prevalence of cheap unbranded products of Asian origin.
Optical shops remains the dominant distribution channel While optical shops dominated eyewear retail value sales in Russia init steadily lost ground to the fast-growing internet retailing channel. Internet retailing became a significant sales platform for consumers when purchasing eyewear — online stores enhanced their offerings with a wide range of products, discounts and the option to try before purchasing.
Forecast period performance determined by economic conditions It is expected that the economic slowdown and decline in purchasing power will continue to impact low- and middle-income consumers over the forecast period, with slow growth expected in terms of sales of eyewear products.
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Samples FAQs about samples: This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Russia. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in Russia market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: How are sales of contact lenses performing compared to spectacles?
How are demographic changes impacting the industry in Russia? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions This industry report originates from Passport, our eyewear market research database.
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